Joel Huber

Dr. Huber is Professor of Marketing at Duke University’s Fuqua School of Business.

He has taught at the business schools of the University of Pennsylvania, Purdue, and Columbia. He has published over 40 articles on perceptual mapping, conjoint measurement, and choice models. His expertise focuses on how to ask people questions that will robustly assess their values. This requires a series of steps including how to prepare a person to answer a question, how to ask it, and how to summarize it. He was associate editor for the Journal of Consumer Research, is currently associate editor for Marketing Science, and serves on the review boards for the Journal of Marketing Research, the Journal of Consumer Psychology, and Marketing Letters.