Surveys in False Advertising Cases: Brattle Consultants to Discuss at ANA Conference

Event: Masters of Advertising Law Conference – Re-Envisioning the Landscape: Change is Now
Host: Association of National Advertisers (ANA)
Date: Wednesday, November 9
Time: 4:25–5:10 p.m. (ET)
Location: Hollywood, FL

Principals Dr. Lisa Cameron and Dr. Steve Herscovici and Senior Consultant Dr. Paroma Sanyal will join the “Surveys in False Advertising Cases” session. They will review the types of surveys that are most common in false advertising cases and describe how surveys are used in claim substantiation and as evidence in Lanham Act matters, consumer class actions, and trademark disputes, with illustrations from a greenwashing hypothetical.

Brattle is a proud sponsor of the ANA Masters of Advertising Law Conference.

Experts Involved